Going beyond all the hype.

Today, being eco-friendly is seen as being 'in'.

Everyone is talking about recycling - from large multinationals to your local grocery store. Millions of dollars are being spent on 'Go Green' campaigns. Companies feel good, having done their bit for the environment. The media wants to be seen as being very responsible. But how effective are these campaigns? Has it resulted in a paradigm shift in our attitude towards the problem? Are we doing enough to rectify it?

Quite a few of us switched off lights for an hour during the Earth Hour this year and felt good about it. But we need to do a whole lot more than that to undo what we have unleashed over the past 100 years.

We need to go beyond recycling paper and plastics. We need to closely examine our lifestyle and identify areas where we can economise and optimise. For instance, changing one 60 WATT light bulb to a CFC can drastically reduce your electricity consumption.
By opting to dine in rather than take away, you can avoid the use of disposable plastics. Renting out movies instead of buying DVDs can help reduce the number of DVDs that would need to be produced and disposed of.

  

The good news is that we have finally acknowledged the problem. It is time we started doing something about it.