I am sure that each one of us can find ways to make a big difference.
To do my bit for the environment, I have:
- Initiated a recycling drive at my workplace (DDB Oman - OHI Group of Companies) and in my neighbourhood on a monthly basis with the support of the Environment Society of Oman (ESO) - a non-governmental organisation that is actively spreading awareness about environmental issues. Over the past two years, around three tonnes of paper was collected and dispatched for recycling. A similar drive has now been initiated for plastics.
- Compiled and designed a booklet 'The Little Green Guide' -
a bilingual (English and Arabic) publication with over 70 tips to help counter global warming. With an initial print-run of 2000, the launch of the booklet was supported by press write-ups to create awareness and to spread the word. - Started this blog (http://www.thelittlegreenpage.blogspot.com/) where people can post their comments, share their ideas and download the online version of the booklet.
- Created a dedicated email address (thelittlegreenguide@yahoo.com) for enquiries and feedback.
- Designed a customised poster for video libraries urging people to hire, rather than buy CDs/DVDs, thereby reducing electronic waste.
- Initiated the reuse of stationery at my workplace, from the paper in the printers to envelopes.
- Developed and encouraged the use of writing pads made from used, single-sided prints.
- Advocated eco-friendly initiatives to a number of DDB's clients in Oman. These include:
- The 2009 calendar with the global warming theme for Towell Auto Centre, the dealers for Mazda.
- The 'Work Environments and the Environment' booklet for Mustafa Sultan Office Technology. This was distributed at the launch of Kyocera eco-friendly printers in 2008.
- An internal ambient media campaign, encouraging the responsible use of hand tissues in the washrooms.
